Keeping It Simple: Persuasion For Beginners

"Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau

My daughter, Victoria, is a pianist. As with any instrument, beginning students have to learn a complex body of knowledge before they are able to play an advanced composition. There's music theory, hand position, foot pedals, tempo. . .and then there are the intangibles, the depth of feeling and passion that make a piece what it is. You can't simply expect a beginning student to put it all together and play a Beethoven Piano Sonata.

Even advanced pianists learn pieces hands alone--learning one hand separate from the other--eventually putting them together to play the piece.

For most, there's a lot of practice involved between beginning student and Beethoven sonata.

As with many disciplines, in music, as in persuasion, learning something deeply is about breaking things down to their elements and then practicing.

Simplicity is powerful. Building on simplicity is how people become great.

There are many people in the world of persuasion who have not succeeded--trainers and teachers, speakers and students. I believe the reason they weren't able to succeed is because they didn't break things down to the simplest form and practice.

The way I have excelled is that I keep things very simple. I continue to go back to the basics until I master the idea, until I can do it backwards and forwards, in my sleep, blindfolded, in the middle of my dreams. . . I want to be absolutely fluent in all the details.

When I started getting back to the fundamentals a funny thing happened. . . more and more complex things just started to naturally and easily happen.

The most profound things in the world are very simple. When you master the simple things, more and more you'll find the big things come together with ease.

Take a few moments and evaluate the core of what you're persuading people to do. What are the simple principles? Focus on these, and watch your results begin to climb.

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