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With the arrival of new technologies easy access to information has allowed, amongst other things, the transport of cultures and ideologies to far distant countries and peoples otherwise inaccessible. And the entertainment business has not been exempted from this revolution. I remember being a kid and attending my aunts wedding, which had to be postponed since they couldn’t sign up a band for their special day. Back in those days there were not as many dj’s available and the only musical source would be a professional band, which was usually booked for most Saturdays of the year. Eventually LP dj’s started being more and more popular. New mixers appeared in the market. Technics were the state of the art as more and more music was recorded on LP formats. However, what was expected from the entertainer was more than that expected from the band. The needs of the market changed. Now the party was not obliged to only listen to what the band had to offer. People wanted to hear and dance to those TOP 40’s being played on the radio and listen to the voices of the likes of the Bee Gees and the Jackson 5s of the day. The Professional entertainer of today has complete access to musical genres that can satisfy the needs of those who require specialty songs, and that’s what the crowd will expect from him. But his role goes far beyond his music folders. The role of a DJ (Disc Jockey) has evolved to that of only play tunes one after another to that of a planner, an MC, an entertainer, a reader of the dance floor, a promoter of interaction. The Dj now is in the business of Memories, so to speak. His role is to bring the party at such level of entertainment that people will remember the booking and say “that was a good party”. What you should expect from your wedding dj can be resumed as Personality, Dress Code, Interaction, Musical Knowledge, Experience, Accessibility, Flexibility and Professionalism. Additional fixtures such as on-site back up gear, lighting effects, quality sound system, etc, are also features to be taken into consideration. In a last note I will say that most people at your wedding won’t remember two weeks down the road about the food they ate, nor about the center pieces at the tables nor about other little details so carefully considered by you and your couple. Statistics show that in most weddings people will only spend about 5% in the dj. Yet, that’s the part of the night that, if successful, everyone will remember the most !!!
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