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Dan Mercurio's Articles in Automotive

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  • The Soul Of Kia
    Kia has Soul and is trying to sell it to the American car buyers But this probably comes as no surprise to the American public The Soul we are talking about was announced earlier this year in 2007 at the International Auto Show
  • The Profitable Dealer
    In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold Trying to up sell and convince customers that all the extras are good for them allows a dealer to get that little extra that they deserve
  • The Next Generation Automotive Dealer
    Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car For years, this very important step in the process was done via the telephone
  • Meet And Greet
    Selling cars is not a very difficult task when it is broken down in its simplest form but there are many factors that can influence the customer that you may not have ever thought about
  • Leads, Leads, And More Leads
    Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition
  • Honda - Changing The Way They Market The Civic
    This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry
  • History Of Honda
    Honda is the largest manufacturer of internal combustion engines in the world, with more than 14 million engines built each year; Honda has established a name for itself in the automobile industry Known for its immensely popular bikes, the Honda CBR is one of the most popular sports bikes in history
  • Glitz And Glamour – The New Age Automotive Dealer
    You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM … Suddenly you have lights, sound and action
  • Driving Green In Today’s Environment
    With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving
  • Dissecting The 2008 Honda Accord Marketing Brochure
    Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures
  • A True Customer Relationship
    Customer Relationship Management When we hear this term it conjures up a lot of ideas about how a business views their relationship with the average everyday modern consumer
  • 2008 New Car Release Strategy
    Why do automobile manufactures release new models at all times of the year

    People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV
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