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Dan Mercurio's Articles

  • 2008 New Car Release Strategy
    Why do automobile manufactures release new models at all times of the year

    People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV
  • A True Customer Relationship
    Customer Relationship Management When we hear this term it conjures up a lot of ideas about how a business views their relationship with the average everyday modern consumer
  • Customer Loyalty – Selling To Your Audience
    Everyone at one time or another has had an idea for a product or service that they absolutely knew would appeal to the world With so many electronic avenues for getting these products in front of customers, from Ebay, Yahoo and Google, to self service websites, the idea of selling to the world has grown exponentially
  • Customer Loyalty, The Ultimate Road To Profit
    When we think of the term Customer Loyalty, it is usually describing the behavior of repeat customers, who offer good ratings, reviews, or testimonials about your business In a marketplace such as automotive new car sales, it is critical to build strong customer loyalty
  • Dissecting The 2008 Honda Accord Marketing Brochure
    Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures
  • Dissecting The 2008 Honda Accord Marketing Brochure
    Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures
  • Driving Green In Today’s Environment
    With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving
  • Glitz And Glamour – The New Age Automotive Dealer
    You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM … Suddenly you have lights, sound and action
  • History Of Honda
    Honda is the largest manufacturer of internal combustion engines in the world, with more than 14 million engines built each year; Honda has established a name for itself in the automobile industry Known for its immensely popular bikes, the Honda CBR is one of the most popular sports bikes in history
  • Honda - Changing The Wat They Market The Civic
    This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry
  • Honda - Changing The Way They Market The Civic
    This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry
  • Honda - Changing The Way They Market The Civic
    This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry
  • Leads, Leads, And More Leads
    Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition
  • March Madness - Here We Come
    With “March Madness” beginning to bud, that means that the conferences are winding up their seasons, and the tournaments are at the door Tournaments are always interesting
  • Meet And Greet
    Selling cars is not a very difficult task when it is broken down in its simplest form but there are many factors that can influence the customer that you may not have ever thought about
  • Optimizing For The Masses
    You write your content effectively, you follow what you believe are the “Golden Rules”, you watch how and where the content is placed on pages and yet you seem to not be able to get your web site ranked highly enough no matter what you do You do your research and find yet more information that you feel may be attributing to the issue and start all over once more trying ever more to overcome the problem without success
  • Search Engine Marketing - Automotive Miracle Or Myth
    In the early days when computers were just coming of age and the internet as we know it today had yet to be born, it was difficult to see what lie ahead Information was not as plentiful and moving from paper and pen to keyboard and mouse just did not seem to be what people were pushing for
  • Selling Strategy For Your Website
    In today’s world, everyone has a product that they feel others just can’t do without Whether it’s the next great tool for gardening or a new way of fixing your car, everyone has the right product for you
  • The Next Generation Automotive Dealer
    Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car For years, this very important step in the process was done via the telephone
  • The Profitable Dealer
    In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold Trying to up sell and convince customers that all the extras are good for them allows a dealer to get that little extra that they deserve
  • The SEO 10 Step Thumbnail Manual
    Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website

    This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul
  • The SEO 10 Step Thumbnail Manual
    Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website

    This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul
  • The SEO 10 Step Thumbnail Manual
    Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website

    This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul
  • The Soul Of Kia
    Kia has Soul and is trying to sell it to the American car buyers But this probably comes as no surprise to the American public The Soul we are talking about was announced earlier this year in 2007 at the International Auto Show
  • The Top Five Reasons Sports Apparel Is Growing
    The sports apparel business has become one of the more competitive retail industries over the past 20 years This can be attributed to many factors

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