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Kenrick Cleveland's Articles in Advice

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  • Tha Art Of Empathy
    Empathy: The ability to identify with and experience the vicarious feelings, thoughts or attitudes of another person

    This can be a huge benefit when we're persuading
  • Clean Out Your Trash
    There's a common saying, 'taking three steps forward and two steps back' We've all felt this sort of frustration at some point in our life
  • The First Step Of Persuasion: Create Your Universes
    "Civilization advances as more and more of life's essentials are absorbed by the unconscious" -Diane Ackerman, "An Alchemy of Mind: The Marvel and Mystery of the Brain"

    The mind fascinates me--especially the unconscious/subconscious mind
  • Full Of It
    Confidence
  • Buyer's Remorse And How To Short Circuit It
    It's human nature to want to believe that we have done something of value when we make a purchase We like to feel we've used proper sense and keen determination in choosing things that are going to be good for us and of the greatest use
  • Learning Persuasion
    I had a student ask me recently, "Kenrick, how do you keep track of all of these persuasion strategies Every time we have a conference call or seminar, you pull out another technique adding to the dozens and dozens of techniques we've already learned
  • Using Superstition To Persuade: "There Are No Accidents"
    'Very superstitious, writing's on the wall Very superstitious, ladders bout' to fall Thirteen month old baby, broke the lookin' glass Seven years of bad luck, the good things in your past

    When you believe in things that you don't understand Then you suffer Superstition ain't the way' --Stevie Wonder, 'Very Superstitious'

    Most cultures have their superstitions
  • Setting Your Frame From The Start
    Everything has a beginning A starting point
  • Self Improvements For The New Year
    Here we are again, starting a new year with a clean slate I love this time of year because it has all the hope of a new beginning and the opportunity to recreate ourselves one more time
  • How To Adjust Your Lens
    In previous articles I've discussed some framing basics Obviously, framing can't be summed up in a few little articles, but it's a foundation from which to build our persuasion arsenals
  • Your Own Personal Genie: Creating Your Universe In Pictures
    We've all had the experience of wanting something that has eluded us Maybe it's wealth, possessions, maybe it's a relationship, maybe it's optimum health or other physical attributes which for some reason or another we have not been able to conjure up
  • Persuasive Blaming: Use With Caution
    I have written previously about the term 'everything happens for a reason' as a technique to utilize the inherent trust many people have in this concept I also wrote about how superstition can be a powerful persuasive tool
  • Repetition In Threes: Soothing Persuasion
    "Rhythm is something you either have or don't have, and when you have it, you have it all over" -Elvis Presley

    Rhythm is something we feel before we're even born
  • The Forbidden As Persuasion
    'Forbid us something, and that thing we desire' - Geoffrey Chaucer

    Forbidden fruit
  • Powerful Persuasion: Metaphors From Around The World
    I understand that the concept of 'energy' seems a bit new-agey to some folks Personally, I find it to be an integral part of understanding the 'self'
  • Future Pace It
    Here's a bit of an advanced technique It's called future pacing and it works to remind your prospect or client of all the reasons they made the decision to buy your product or service
  • The Power Of Imagination
    "Be miserable Or motivate yourself
  • Turn Your "Obstacles" Into Opportunities
    "It still holds true that man is most uniquely human when he turns obstacles into opportunities" --Eric Hoffer

    In high school I had this one teacher who was relentlessly optimistic
  • Don't Be A Sales Zombie
    Technology is both liberating and somewhat of a pain I've been updating my computer again lately and have made a number of trips to my local computer super store for equipment
  • The Blame Game
    "All blame is a waste of time No matter how much fault you find with another, and regardless of how much you blame him, it will not change you
  • Persuading With The Thirty Six Chinese Stratagem
    "So it is said that if you know your enemies and know yourself, you will win a hundred times in a hundred battles If you only know yourself, but not your opponent, you win one and lose the next
  • Self Persuasion: Begin By Beginning
    I've said it before, and I'll say it many times: Persuasion is first and foremost the study of human nature And despite the things that are understandable about human nature, we are still very intricate and complex creatures
  • Flexing Your Persuasion Muscles
    Over the last few years I've become a new man How
  • Mastering Presupposition
    Presupposition is one of the most powerful persuasion techniques I know of At the core of it, a presupposition is assuming a position or thought that our prospects have to take for granted and believe in order for what we're telling them to make sense
  • Hocus Pocus: Reframing Sugar
    I recently came across a banner ad on the internet that read: "Skip artificals Go natural
  • Critique Your Speeches With My Ears
    My students often request that I listen to their speeches and presentations to comment on what I see as the strengths and weaknesses in their persuasion skills Unfortunately, I haven't discovered a way to exist without sleep and I don't have enough hours in a day to do everything that I want to do and everything that is requested of me
  • More Linguistic Pitfalls
    Seems like some of my readers are paying attention and that's awesome I wrote part one of this article a while back
  • Softening Language
    I'm curious about something and I wonder if you wouldn't mind clearing it up
  • Self Persuasion Through Organization
    If you're anything like me, you're a very busy person Not only am I busy with regular things--teaching, family, health maintenance--I'm also in the midst of a moving, requiring an added list of what needs to be done
  • Personal Persuasion
    There are certain cultural norms and rules of decorum people are expected to adhere to in society and in business contexts specifically I am of the mind that rules are meant to be bent, if not broken entirely

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