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Kenrick Cleveland's Articles in Business

  • Framing History
    "If the only tool you have is a hammer, you tend to see every problem as a nail" --Abraham H
  • The 'Away' Perspective: Persuasion Continuum Of Towards And Away
    When I teach my students about the towards and away continuum, I get asked the following question a lot: Isn't an 'away' person just a really negative personality type I want to start out by saying, no, not necessarily
  • Touchy Feely Persuasion
    In previous articles I described an overview of the representational systems of communication: visual, auditory and kinesthetic, and the benefit of knowing what these systems are as they relate to rapport In another article, I went into more detail about the visual aspect and here we are dealing with kinesthetic language, the feeling words that people use
  • Scapegoating And Persuasion
    Seems like for a while there nearly every car in the US
  • Appealing Emotionally In Business
    This might, on the surface, sound a little out there, but here's something I find overrated: Rationality Sure, sure, it's important to have a solid foundation, a base from which to work, feet planted firmly on the ground, and all that, but in business the idea of rationality has won out exclusively over all else
  • Luxury: It's All Relative
    "The saddest thing I can imagine is to get used to luxury" --Charlie Chaplin

    I'm not sure that's the saddest thing I can imagine
  • Persuasion Through Competition
    Lately I've been really dedicated to working out and recently I noticed something interesting at the gym My gym is most definitely not a meat market
  • Hopping Into Someone Else's Skin
    We've all heard the saying, you can't know a person until you've walked a mile in their shoes This technique is a figurative expression of that saying
  • Base Desires And Persuasion
    I spend a lot of time thinking about persuasion Over the last year and a half I've spent a tremendous amount of time thinking of self-persuasion and self-mastery and as a result have noticed some phenomenal results in my life
  • Creating Group Rapport
    Public speaking is hard I remember starting out in this business, a business which necessitates a fair amount of public speaking, and before each big seminar I'd give, I would have huge anxiety for over a week prior to the event
  • Storytelling Persuasion
    'Facts and figures are forgotten Stories are retold
  • Your Prospect's Particulars: Persuasion Continuums
    I heard a joke recently that I thought was pretty funny 'I have the idea that one person's dream is another person's nightmare
  • Contrary: Dealing With Polarity Responders
    What's a polarity responder We've all had dealings with them
  • Powerful Persuasion -- Eliciting Peak Emotional States With Music
    I'm sure you've had this experience: you're driving down the road, listening to the radio, and suddenly you're transported back to a memory from ten, fifteen, twenty years ago A song, maybe not even a great song, or a song you particularly liked very much back then comes on the radio
  • The Downfalls Of But
    I really like you, but
  • When Friendlies Attack
    I like the way Abraham Lincoln said it best, "Am I not destroying my enemies when I make friends of them"

    I don't know how many of you, my readers, have actual enemies,arch nemeses, foes or adversaries as these descriptions seem somewhat extreme, but in business at the very least, sometimes rivalries happen
  • Old Fashioned Sales: Features And Benefits
    If you've ever cooked noodles you know that you can determine if they are done by throwing the noodle against the wall to see if it sticks If it does, then it's done
  • A Return To Bondage (No! Not That Kind Of Bondage)
    "The average age of the world's greatest civilizations has been two hundred years These nations have progressed through this sequence: From bondage to spiritual faith; from spiritual faith to great courage; from courage to liberty; from liberty to abundance; from abundance to selfishness; from selfishness to complacency; from complacency to apathy; from apathy to dependence; from dependency back again into bondage
  • Breath: Self Fulfilling Prophesy For Persuasion
    "Simply breathe - deeply and often, and whatever you do, don't stop breathing" --Cheryl Lynne Rubbo

    In this exercise to strengthen rapport and enhance persuasion, you are going to learn to lead your wealthy clients and prospects with a simple word: breathe
  • Embedded Suggestions And Persuasion
    "Persuasion is often more effectual than force" -Aesop

    By the time you're done reading this article and you've taken on the task of learning how to embed suggestions the right way, you're going to feel really good
  • How To Stifle Your Prospect's Inner Critics
    Critical judgment
  • Persuasion Through The Competitive Spirit
    My life has changed dramatically as a result of my commitment to exercise, and in particular, my routine at the gym And I noticed something interesting one day as I was working out
  • Superstition As Persuasion
    Why do we say "God bless you" when a person sneezes It started in the Middle Ages when they thought that the devil could enter a person when they were unguarded, such as in the midst of a sneeze
  • Too Much Choice
    This has happened to me Maybe it's because I don't normally do the grocery shopping
  • How To Tell When Their Pants Are On Fire
    We're all liars It's part of human nature to lie--to cover up, to get out of trouble, to spare feelings
  • How To Activate Your Affluence
    My belief is that we create our own destiny The lives we have are the lives we have made for ourselves--good or bad
  • Vak Revealed
    As we persuade our affluent prospects, it is useful to match them and be like them as much as we possibly can

    Persuasion, at its core, a highly individualized process
  • Pitch Your Pitch, Ditch Your Script
    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself" - Peter F
  • Language Pattern: Awareness
    "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself" - Henry Miller

    Words thrill me
  • What Is Your Worth?
    Persuasion is a huge field of study

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