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Leigh Branham's Articles

  • 27 Reasons To Invest In People: The Evidence Keeps Mounting
    • 67 percent of customers leave because of an attitude of indifference on the part of a company employee (American Society for Quality, 2000)

    • Enthusiastic workers often increase the quality of work by huge percentages-up to a 75 percent reduction in defect rates
  • Employers Of Choice Have To Give Before They Get
    When an employee takes a new job, he or she forges an invisible psychological contract with the new employer Though not a formal contract, it is a powerful one, consisting of two sets of mutual expectations – what the employee and employer each expect to give to and get from each other
  • Honour Talent That Makes Your Business Productive
    We hear the word “talent” tossed about quite a bit these days We know there is, and will continue to be, a shortage of it
  • Make Your Attitude An Asset: Think Of Your Employees As An Investment
    Through the prime cost-cutting and downsizing years of the late ‘80s and early ‘90s, corporate executives would draw a cynical reaction whenever they mouthed the words, “people are our most important asset” Now, when they say it, we are more likely to believe they really mean it
  • Managers, Employees Can Work Through Generation Gaps
    Managers born before 1960 have two battles to fight daily – the “war for talent” and the “generational war” with workers born in the 1960s and 1970s, not to mention the up-and-coming “nexters”

    Because there are 20 million fewer Generation X-ers than baby boomers, retaining 21- to 41- year old workers has become a crucial priority for most companies, especially since boomers have begun to retire

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