- Ecommerce: Are You Making These Deadly Mistakes in Your Shopping Cart?
The other day after listening to a recorded teleseminar, I was ready to buy I typed the URL given in the audio file I was listening to, read the copy describing the product being promoted and decided the price was more than reasonable - How to Successfully Pitch a Reporter to Get Interviewed and Obtain Media Coverage
When I was up against a book deadline and needed a couple of people to interview who had achieved business results from podcasting, I put out a call through a service called Help a Reporter Out (wwwhelpareporter - Preview Teleseminars: Avoid These Off-Putting Mistakes
When you have a new product or an upcoming event, a free preview teleseminar can do a great job of drumming up excitement about it In one scenario, you announce a teleseminar session about the topic to loyal fans and followers, they sign up for the call to hear your wisdom on the subject, then they buy because they want to learn more - Interviewing An Expert For A Teleseminar? Avoid These Six Mistakes
Recording an interviewing an expert on a topic that has value for a group of listeners is one of the quickest and easiest ways to create a saleable product This sort of teleseminar can also help drum up interest in an upcoming event as a free preview call - Six Technical Mistakes To Avoid When Running Teleseminars
With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can confortably listen to and learn from - Location, Location: Geography In Web Marketing And SEO
When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby" You want that question answered in the first five seconds after landing on a company's site - Six No-Hype Copywriting Techniques: How To Be Lively, Appealing And Truthful In Sales Writing
A lot of my clients shrink from using hype in their marketing messages Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical - In 2008 Video Rules... Right?
Too bad you couldn't hear my exasperation when I read the following by a veteran Internet marketer:
"You should convey your information in the least amount of space through the medium most of us respond to best: video Everyone naturally gravitates toward video - Avoid Overwhelming Your Marketing Clients
Business owners and marketing directors hire marketing consultants, publicists and copywriters either because they don’t know how to attract new customers or because they don’t have time to do the work It’s essential to keep this in mind in dealing with new clients to avoid getting started on the wrong foot or worse, sabotaging the relationship - Convert Your Article Archive Into Press Releases For Increased Web Traffic
The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look If you have an archive of articles, though, you can quickly and easily solve this dilemma - Avoid These Five Online Article Writing Mistakes
Writing and distributing articles online can do a fabulous job of spreading around links to your web site Six weeks ago, for example, I distributed an article through iSnare - 7 Strategic Moves That Boost Your Profits
Work smarter, not harder, by making small but significant shifts in the way you do business Simple adjustments, clearheaded analysis and two minutes here and there may be all it takes to boost your bottom
line - In Choosing A Client Niche, Forget Averages
I’m all in favor of researching a niche and using what you find out to intelligently select a client niche However, if you sell time-intensive services or complex, high-priced products, research could cause you to overlook a perfectly viable niche - 6 Changes You Can Make To Increase Business Profits
I read once that something like 30 percent of all drinkable water gets wasted on the way to the consumer by leaky pipes Likewise, your business may be letting potential revenue drip away, to be lost forever, all over the place - 8 Ways To Earn More Without Working Harder
Conventional wisdom has it that there are only three ways to grow your business: find new customers, increase the amount of each sale to existing customers or get customers to buy more frequently But I've seen business owners go blank when presented with those three options - The Biggest Mistakes People Make In Growing Their Business
On Yom Kippur, Jews pray their way through several different catalogs of sins, asking for forgiveness for long lists of human failings The mistakes I'm talking about here don't necessarily have any spiritual significance, they simply have the capacity to stall or even shut down a business - Why Don’t Magazine Editors Like My Article Ideas?
Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes Editors don’t always explain clearly why they’re saying no - 10 Smart Moves For Getting Published In Top Magazines
Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside Here are 10 tips on getting past the threshold of "Maybe" to "Yes" at top magazines - You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration When you finish that first draft, take a rest - "Do I Have Writing Talent?" It’s A Mistaken Question
Over the years, many people have asked me to look at their writing "I need to know, do I have talent or not," they say - The Five Easiest-To-Complete Information Products
Your first time out of the gate, you’re going to be tempted to tackle an information product project that is much too complicated After all, you know so much and can’t leave out any of the valuable points - Contemplating A Sabbatical Trip?
In a recent survey of business owners by American Express, half the respondents expressed worry about jeopardizing a major client account by going away on vacation A Staples poll found that 37% of business owners can’t easily recall when they last had a vacation - Business Owners: Five Surprising Changes That Affect Business Travel
In 2003, I took my business on the road for three months while traveling by car around much of North America In 2007, I took almost as long for a road trip from Massachusetts to Alaska and back - Business Owners: Can You Depend On Wi-fi When You Travel?
"Don’t worry – wi-fi is everywhere these days"
That opinion is widespread, but as I prepared for a 10-week sabbatical road trip from Massachusetts to Alaska and back, I didn’t give it much weight - A Checklist For Your Print Catalog
Creating your first printed product catalog or revamping one that’s been going out for a while Using a checklist can help ensure that you don’t overlook key elements that enable readers to place orders easily and with confidence - How To Create Your First Product Catalog
When you’re shipping out any tangible items to customers, whether it’s CDs, books, course manuals, electronics devices or cosmetics, it’s time to create a product catalog to enclose with the order The catalog takes advantage of customers’ buying momentum - The Most Overlooked Component In Information Marketing Today: The "Stick Letter"
Not long ago, I eagerly opened a bubble envelope containing a CD product I’d ordered on the web This was the first item I’d ordered from a certain prominent Internet marketer - From Ebook To Print Book: Five Pitfalls
Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally ebooks and have not completely shaken the unfortunate signs of their origin
1 - Package Information Creatively For Fun And Profits
Got knowledge Got an enthusiastic target market - Selling A Product Online? A Checklist For Your Sales Page
You've finally completed your product, and now it's time to sell it Before you begin typing out a sales page for it, get clear on who your audience or audiences are
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