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Melissa Anthony's Articles in Business

  • Writing a Public Relations Plan: 5 Steps
    Public relations can be defined as the practice of managing the information exchanged between an organization and those who are interested in – or potentially affected by – that organization Effective public relations can be carried out by an organization’s own internal PR team, or it can be entrusted to an external agency
  • Crisis Media Training - 5 Essential Points Your Team Needs to Know
    Facing a high-profile crisis could have serious ramifications for your company for years to come When a crisis situation arises, you will need to act right away to put your crisis management plan into full swing

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