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Site Promotion Tools And The Answer Man When we pick up a newspaper we have very specific sections we like to go to One reader might gravitate toward the classified to look for the latest bargain, for another it is the cartoons, still another always hunts for the sports section or entertainment Email Marketing – The Christmas Letter Approach Chestnuts roasting on an open fire, a chill in the weather, carols sung and yule logs stand ready Imagine it’s Christmastime Video Streaming – Who Needs Television? It was a satisfying feeling when I happened upon a website recently that told me that a band I have always enjoyed are back together after they disbanded a few years ago This group had been performing for 30 years to capacity crowds Web Design And The Assembly Plant Go to any assembly line in the world today and you will find that there is a plan and purpose for every device and component assembled – a purpose for every machine used to make the device or component This method of assembly is based on a model of mass production, but it is also designed for consistency in the manufacture of products Web Design – Have You Forgotten The Call To Action? In writing there is a term called ‘passive voice’ In literature this is where the narrator TELLS the reader what is going on instead of allowing dialogue and event descriptions to SHOW the story to the reader and allow their imagination to fill in the gaps SEO – Socks, Sandals And Mustangs What are you looking for online today If you are looking for disposable socks you will be able to find them on the Internet List Building Logic List building is a prime component of networking Networking is a prime component of ecommerce Affiliate Revenue – A Web Design Test Case Maybe you have dreamed of personally developing a website for either personal or business use If this is true of you then you might consider affiliate revenue sharing programs as a means of trying out your web designing skills while offering you the opportunity to offset, fund entirely or even make additional income through an affiliate revenue program Rss And The Annual Assembly Of The Grand Tehno-geeks The crowd was enthusiastic as they wait for the keynote speaker to take the stage Many waited all day to get in the door and this followed more than a year for this event Team Building Through Implied Discontent “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world” - Steve Jobs, The question he asked to lure John Sculley to work for Apple The quote above asks a powerful question Email Marketing – The Motivation Concentration The best email marketing idea may be summed up in three words – Give to get Think about this concept from the customer’s point of view Using Social Media Responsibly Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling SEO And The Phone Directory Imagine a time when the invention of the telephone was new Let’s pretend there was a small firm that determined they would make a directory available with all the names and phone numbers of the citizens of the town Seo And Google’s Website Optimizer If you were to come across a website that said, “Search Engine Optimization (SEO) made easy,” you’d probably move along pretty quickly or you might stick around wondering if this statement is an oxymoron SEO never seems easy and if it does you’re probably not doing it right Autoresponders In The Role Of Servant Do you remember pictures of ancient Egyptian culture where the Pharaohs and other elite of Egyptian society had vassals who would wave palm braches to keep them cool These same servants would shade the rich and bring them cool drinks Affiliate Revenue – Effective Marketing Spider bots creep through websites slurping up keywords and phrases They check for back links to other sites and work to properly evaluate the site for ranking in their search engines Autoresponders – The Other Wise Choice When answering machines were first introduced it was not uncommon for many individuals to simply hang up with the highly emotive vow never to do business with a company that would be so impersonal as to relegate their concerns to a recording device Then they would discuss the matter with similar emotion to any who would listen Web Branding And The Cashew Apple South America and India are prime growing locations for the cashew apple Don’t tell me you’ve never heard of the cashew apple Rss Not Just Good, But Good For You The two primary dynamics at work with Real Simple Syndication (RSS) feeds are true subscribers and those who skim for specific content True subscribers are those that wish to read new content from your site or new content specifically created by an individual writer PPC – Strategy Or Money Pit? “Wide diversification is only required when investors do not understand what they are doing” – Warren Buffett If you look at the title of this article you may wonder what a financial quote from investor Warren Buffett has to do with Pay Per Click (PPC) advertising Blogs – Immediate Customer Gratification What do news stories and blogs have in common Well, at least online they open the door to immediate feedback Web Branding – Not The What, But The Who The boardroom was filled with noise as the top executives met The CEO had planned this meeting for weeks, but no one was sure what was going to be discussed, so nervous conversation blossomed throughout the room Podcasts And Copyrights If you own a brick and mortar business and you play music over the speaker system in your business you are subject to broadcasting (or rebroadcasting) rules that provide for a payment to music licensing companies like ASCAP, BMI and SESAC If you subscribe to a music service they may have that fee built into the monthly service agreement Site Promotion Is Business Promotion Go to virtually any trade show and you are likely to find all the pens, yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld fans you will ever need You might even find the stray lanyard, dog collar or walking stick Internet Marketing – Impulse Buyers May Be Lurking There is an interesting paradox in Internet marketing This paradox may be attributed to a gambling impule, but it is something that seems to be more firmly entrenched in established shopping habits of many consumers Security Safety And Small Business When I log onto the computer for the first time each day I have a security feature that tells me if there are issues that need to be addressed The issue could be something as small as downloading a new update or performing a routine scan Web Design For The Do-it-yourselfer Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors Interestingly, these same business developers often have very little in the way of solid direction for their site Traffic Building At The Opera House There is a woman in Kansas named Debbie Every Saturday she opens up a former opera house as a place for a farmer’s market Web Design – Skip Intro There are two words that I come across on the web that tend to draw the same internal response as a telemarketer phone call at supper time or spam email The two words in question tend to be a distraction to me on a very personal level and often make me feel like I am wasting my time Email Marketing – To Emoticon Or Not, That Is The Question An article entitled, “For better or worse, adults learn to say it with emoticons” by Alex Williams points out the juvenile nature of emoticons, yet it also pinpoints the growing acceptance of the symbols among adults For those unfamiliar with the term ‘emoticon’ you may recognize them by their smiley faces in email correspondence or in online forums, chat rooms or even instant messaging
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